Insights
Insights
Insights
Navigating complexity with confidence
4 minute read
4 minute read





Andrew Williams
•
Culture
Culture
Leadership
Leadership



Andrew Williams
•
Culture
Leadership
Why leaders need sense-making, not certainty, in a fast-changing world
Why leaders need sense-making, not certainty, in a fast-changing world
Leaders often feel pressured to provide clear answers, even when the landscape around them is fluid and ambiguous. Yet in complex environments, certainty is rarely available—and pursuing it can lead teams toward oversimplified decisions and unhelpful rigidity.
The organisations that thrive in uncertainty aren’t led by those who claim to have all the answers. They’re shaped by leaders who practice sense-making: the ongoing, collective process of noticing what’s changing, interpreting what it means, and deciding what matters most now.
Sense-making doesn’t eliminate ambiguity, but it helps leaders move through it with clarity and confidence.
1. Clarity is created, not discovered
In complexity, there is no single right path. Instead of searching for perfect information, leaders must generate clarity by bringing together diverse perspectives, exploring scenarios, and identifying what is knowable right now.
This shift—from finding clarity to creating it—empowers teams to move forward even without full certainty.
2. Questions are more valuable than quick conclusions
Pressure often pushes leadership teams to decide before they fully understand. But premature certainty can obscure important signals and lead to decisions that don’t hold up as conditions shift.
Sense-making encourages a different rhythm: slowing down enough to ask better questions.
What patterns are we seeing? What assumptions are we making? Where might we be wrong?
The quality of these questions often determines the quality of future decisions.
3. Meaningful direction comes from shared interpretation
When only one or two people interpret what’s happening, organisations become dependent on individual viewpoints. But when teams collectively make sense of complexity—sharing insights, debating interpretations, and exploring implications—they build a richer, more adaptive understanding of their environment.
This shared interpretation doesn’t just guide decisions; it strengthens alignment and resilience across the organisation.
Complexity will always challenge leaders. But it doesn’t need to overwhelm them. By embracing sense-making rather than chasing certainty, leaders create steadier organisations—capable of adapting, learning, and steering wisely through change.
If you’d like to explore how sense-making could strengthen your leadership team’s effectiveness, I’d be glad to discuss it.
Leaders often feel pressured to provide clear answers, even when the landscape around them is fluid and ambiguous. Yet in complex environments, certainty is rarely available—and pursuing it can lead teams toward oversimplified decisions and unhelpful rigidity.
The organisations that thrive in uncertainty aren’t led by those who claim to have all the answers. They’re shaped by leaders who practice sense-making: the ongoing, collective process of noticing what’s changing, interpreting what it means, and deciding what matters most now.
Sense-making doesn’t eliminate ambiguity, but it helps leaders move through it with clarity and confidence.
1. Clarity is created, not discovered
In complexity, there is no single right path. Instead of searching for perfect information, leaders must generate clarity by bringing together diverse perspectives, exploring scenarios, and identifying what is knowable right now.
This shift—from finding clarity to creating it—empowers teams to move forward even without full certainty.
2. Questions are more valuable than quick conclusions
Pressure often pushes leadership teams to decide before they fully understand. But premature certainty can obscure important signals and lead to decisions that don’t hold up as conditions shift.
Sense-making encourages a different rhythm: slowing down enough to ask better questions.
What patterns are we seeing? What assumptions are we making? Where might we be wrong?
The quality of these questions often determines the quality of future decisions.
3. Meaningful direction comes from shared interpretation
When only one or two people interpret what’s happening, organisations become dependent on individual viewpoints. But when teams collectively make sense of complexity—sharing insights, debating interpretations, and exploring implications—they build a richer, more adaptive understanding of their environment.
This shared interpretation doesn’t just guide decisions; it strengthens alignment and resilience across the organisation.
Complexity will always challenge leaders. But it doesn’t need to overwhelm them. By embracing sense-making rather than chasing certainty, leaders create steadier organisations—capable of adapting, learning, and steering wisely through change.
If you’d like to explore how sense-making could strengthen your leadership team’s effectiveness, I’d be glad to discuss it.

Strategic consultancy
Ready to take your business in a new direction?
Reach out and let’s explore how Perspectiva can support you.

Strategic consultancy
Ready to take your business in a new direction?
Reach out and let’s explore how Perspectiva can support you.

Strategic consultancy
Ready to take your business in a new direction?
Reach out and let’s explore how Perspectiva can support you.